Artikel Tagged ‘innovation’

Studie des VDI-VDE zuer technologiuschen Entwicklung


Stellungnahme des Game- Bundesverbands zur Studie des VDI-VDE anlässlich des Experten- Workshops September 2010 Der Game- Bundesverband begrüßt zunächst die deutliche Anhebung der Bedeutung der interaktiven Medien im Bereich der konvergenten Medien, konvergenten IKT-Technologien insgesamt. Die Neustrukturierung der Umgebung ist sicherlich in vielerlei Hinsicht sinnvoll und zu begrüßen.

In allgemeiner Hinsicht ist es bemerkenswert, dass die Veränderung des Innovationsbegriffs, also dessen Öffnung noch nicht genügend stattgefunden hat. Noch immer trägt ein technolo-gischer Produktansatz die Denkweise und der Nutzer ist nach wie vor noch nicht ausrei-chend in den Mittelpunkt gerückt. Allerdings sind diese Studien in soweit gegenüber früheren ähnlichen Studien als fortschrittlich anzusehen. Die Bedeutung des

In sämtlichen Studien fällt auf, dass die sorgfältige Analyse nicht immer mit den Handlungs-empfehlungen gekoppelt ist. Es erscheint fast so, als seien die Handlungsempfehlungen eher politisch gewollt, und würden nicht immer zwingend ein Ergebnis der inhaltlichen Analy-se darstellen.




Hier findet sich die gesamte Stellungnahme GAME Stellungnahme VDI VDE STUDIE BMWI

Zunächst ist noch einmal zu betonen, dass es aus unserer Sicht begrüßt wird, den Bereich „interaktive Medien” ein eigenständiges Kapitel zu widmen. Negativ fällt auf, dass die eigent-lich analogen und linearen Medien Musik und Film/TV vorrangig behandelt werden, obwohl sie sicherlich nur in begrenztem Umfang als interaktive Medien angesesehen werden kön-nen. Vollkommen vergessen wurden Produktionstechnologien.

“EU 2020” Strategy

1. Computer games are a growing industry in the very centre of the digital shift

As the first truly digital medium computer games have developed considerably over the last twenty years into an important content driven industry at the crossroads of culture, technology and economic growth. While being a so central link between those three aereas, computer games have not yet received the place on the agendas of the European Union they deserve. The EU 2020 strategy is an opportunity to rectify some ommisions of the past and to give the development of computer games in Europe more positive attention as a creative and cultural industry, deeply embedded in the digital economy of tomorrow. 

Especially in the online sector computer games have grown considerably and the shortening of the value chains through the transition to digital distribution is a strong asset for the European industry itself. For the first time, the European industry is profiting from the growth of the games sector and not only international media groups; so far Europe hosted mainly developers and had in the traditional value chain to cooperate mostly with publishersand other partners from overseas. 

Computer games have weathered the storms of the 2008 crisis so far it concerns online games. In the market the digital shift is even supported by the economic decline of the old economy. Europe is a strong player in online and browser based games. Size of leading online games studios from Europe2

Bigpoint (DE)



Gameforge (DE)



Ankama (FR)



Jagex (GB)



Sulake (FI)
























over 290



about 300



about 400



about 400



about 260



Turnover €



27 million



Over 100 million



30 million



35 million



50 million



Registered users



91 million



88 million



25 million



165 million



151 million



The whole statement you can find here 

i2020 (EGDF) 

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Ideas for simplifying the implementation of the EU RTD Framework Programmes

Make it visible,

Most of the innovations today come from small entities. Therefore particularly SMEs form a

flourishing field of innovations, but unfortunately the programme has rarely been able to reach

innovative SMEs due to the invisibility of the programme among those actors who actually

could benefit the most of it.

The programme should be able to communicate its possibilities also to the innovative actors

under the surface of big companies and actors specialised on writing project applications.

Only those who are interested in EU RTD framework anyway will travel to Brussels to

participate to events organized to promote it. EU RTD framework should be present on major

industry evens, where its target group is gathered anyway.

Make it simple,

Considering the demanding nature of preparing a FP7 project, one of the understandable byproducts

of EU RTD framework has been the emerge of enterprises and officials burying

themselves in mastering ever-changing framework regulations. As a result, there is a

remarkable risk of framework funding ending up to the most brilliant project applications

instead of the most innovative ICT solutions.

In addition to making structures of funding clearer and simplifying the participation rules, in

order to reach the most innovative actors, the EU RTD framework has to be much more risktaking,

risk tolerant and competent to identify the most innovative initiatives behind the formal

quality of applications. If more support from EU RTD framework would be successfully

targeted to the needs of the most innovative SMEs, it would lead to increased competition on

European single markets and direct the funding to the most successful European products.

Research has to support enterprises, not compete with them.

Current FP7 programme makes universities, research institutions and their spin off

enterprises to compete from same funding. This easily leads to a situation where

institutionalized research institutions eat emerging enterprises alive. As innovations are

mainly driven by enterprises and the transform of innovations to economic growth happens

mostly in them, the research funding should be concentrated in general to institutions, whose

mission is to support SMEs.

SME focus should come visible in reality

The successful implementation of EU RTD policy for creating jobs and growth requires strong

involvement of relevant industry in the RTD framework. While engaging actors of the industry

in the framework, it should be remembered that strong actions taken to support RTD of big

well-established companies also create a serious risk of emerge of companies with dominant

market position. In addition, it is in the interest of companies already having a dominant

market position to do what ever is necessary to stop the emergence of rival companies.

Therefore, in all levels of EU RTD framework it should be secured that a broad base of

companies, especially SMEs, are benefiting from it. In particular, SMEs should always be

present in the core of the framework projects, also when it comes to JTIs.

Open JTIs are less risky for markets

In order to avoid market failures, it is important to take into account the specific economic

situation of different markets and their actors while building up JTIs. When the inflexible

model of JTI ‘Clean sky’ is used, the core owners of the JTI are fixed to the limited amount of

named companies and therefore this model clearly carries the risk of dominant market

players using a JTI to secure their dominant market position also in the future.

Consequently the model of JTI ‘Artemis’ should be favoured over the JTI ‘Clean sky’, because

such an initiative can only be successful, if all major stakeholders of the field of industry are

successfully represented and the process is dynamic. JTI ‘Artemis’, that is run by an open

industry association, is possibly more open, transparent and dynamic and thus it curries much

lover risk of being used to secure dominant market position by major economic players on the

field. (…)

Focus to the innovative business models

EU RTD framework must be built in the context of the real media distribution system on the

area of ICT. In every single project the relevance of content and relevant business models

should be justified, as the end user’s perception of media happens through the content layer.

It should be noted that business models interlink with technology and innovation is not

necessarily technological. Today it is the technology that follows the business models, as in

the end new business models are the innovations that make the technological innovations to

create jobs and growth. Similarly, the content is the main driver for technological innovations

as it fuels the demand for new technologies. Therefore testing and developing them should

be one of the priorities of EU RTD framework.

It takes innovations on services to generate growth

At the moment ICT focus of EU RTD framework does not fully include creative industries

using ICT as medium of their creative cultural products and services. As European ICT

markets are getting more and more driven by digital content, there is a clear need to

modernise aid frameworks to reflect the changes brought by the digital world.

TEKES, the Finnish Funding Agency for Technology and Innovation, has taken a broadbased

view on innovation: besides funding technological breakthroughs, TEKES emphasizes

the significance of service-related, design, business, and social innovations. This approach

should be largely adapted also when it comes funding for ICT in EU RTD framework. By

extending the definition of innovation and the focus of it in ICT RTD funding, EU will secure its

competitive edge on the rapidly expanding content industry.

Here you can find the whole statementconsultation on simplifying FP7

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